{"product_id":"9781349513437","title":"Culture and Positioning as Determinants of Strategy: Personality and the Business Organization","description":"\u003ch1\u003eCulture and Positioning as Determinants of Strategy: Personality and the Business Organization\u003c\/h1\u003e \u003ch2\u003eEllson, Tony\u003c\/h2\u003e \u003cp\u003eStrategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2004-01-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349513437\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230509818\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 270\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":46313318449292,"sku":"9781349513437","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349513437.jpg?v=1771536072","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349513437","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}