Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace

Ghobadian, A.; O'Regan, N.; Gallear, D.; Viney, H.

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

Details

Published by: Palgrave Macmillan

Publication Date: 2003-12-19

Format: Paperback

ISBN-13: 9781349512652

DOI: 10.1057/9780230523135

Dimensions: 203cm x127cm

Pages: 316