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This book arises from an event on the future of banking which included leading figures in the industry. It addresses current trends influencing competition including globalization, market structure, technology and demographics and how these will impact upon companies and their organization, business opportunities, revenue streams, branding and customer behaviour. It will also show banks how to develop strategic initiatives for future competition. This will represent essential thinking for the banking and financial services industry.
Published by: Palgrave Macmillan
Publication Date: 2004-01-01
Format: Paperback
ISBN-13: 9781349510580
DOI: 10.1057/9780230509566
Dimensions: 229cm x152cm
Pages: 178