{"product_id":"9781349504145","title":"Internet Marketing and Big Data Exploitation","description":"\u003ch1\u003eInternet Marketing and Big Data Exploitation\u003c\/h1\u003e \u003ch2\u003eChaston, I.\u003c\/h2\u003e \u003cp\u003eUnderstanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-01-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349504145\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137488961\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 287\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431264272524,"sku":"9781349504145","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349504145.jpg?v=1775882923","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349504145","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}