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This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies – ready to use in entrepreneurship and strategy courses – that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.
Published by: Palgrave Macmillan
Publication Date: 2015-01-01
Format: Paperback
ISBN-13: 9781349495979
DOI: 10.1057/9781137446329
Dimensions: 216cm x140cm
Pages: 404