{"product_id":"9781349493128","title":"The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences","description":"\u003ch1\u003eThe Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences\u003c\/h1\u003e \u003ch2\u003eRajagopal, .\u003c\/h2\u003e \u003cp\u003eThis book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-03-04\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349493128\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137434975\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 295\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47677265870988,"sku":"9781349493128","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349493128.jpg?v=1776555207","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349493128","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}