{"product_id":"9781349492848","title":"Stars, Fans, and Consumption in the 1950s: Reading Photoplay","description":"\u003ch1\u003eStars, Fans, and Consumption in the 1950s: Reading Photoplay\u003c\/h1\u003e \u003ch2\u003eHigashi, Sumiko\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs the leading fan magazine in the postwar era, \u003ci\u003ePhotoplay\u003c\/i\u003e  constructed female stars as social types who embodied a romantic and leisured  California lifestyle. Addressing working- and lower-middle-class readers who  were prospering in the first mass consumption society, the magazine published  not only publicity stories but also beauty secrets, fashion layouts, interior  design tips, recipes, advice columns, and vacation guides. Postwar femininity  was constructed in terms of access to commodities in suburban houses as the site  of family togetherness. As the decade progressed, however, changing social mores  regarding female identity and behavior eroded the relationship between idolized  stars and worshipful fans. When the magazine adopted tabloid conventions to  report sex scandals like the Debbie-Eddie-Liz affair, stars were demystified and  fans became scandalmongers. But the construction of female identity based on  goods and performance that resulted in unstable, fragmented selves remains a  legacy evident in postmodern culture today.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-12-17\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349492848\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137431899\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 298\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":47676972957836,"sku":"9781349492848","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349492848.jpg?v=1776552654","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349492848","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}