The Luxury Market in Brazil: Market Opportunities and Potential

Diniz, C.

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-01-01

Format: Paperback

ISBN-13: 9781349492459

DOI: 10.1057/9781137432568

Dimensions: 216cm x140cm

Pages: 181