Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

Boire, R.

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-10-30

Format: Paperback

ISBN-13: 9781349487868

DOI: 10.1057/9781137406194

Dimensions: 235cm x155cm

Pages: 242