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Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.
Published by: Palgrave Macmillan
Publication Date: 2014-01-01
Format: Paperback
ISBN-13: 9781349487714
DOI: 10.1057/9781137405449
Dimensions: 216cm x140cm
Pages: 260