{"product_id":"9781349484232","title":"Real Luxury: How Luxury Brands Can Create Value for the Long Term","description":"\u003ch1\u003eReal Luxury: How Luxury Brands Can Create Value for the Long Term\u003c\/h1\u003e \u003ch2\u003ePinkhasov, M.; Nair, R.\u003c\/h2\u003e \u003cp\u003eReal Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-01-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349484232\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137395573\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 228\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47678865506444,"sku":"9781349484232","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349484232.jpg?v=1776567900","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349484232","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}