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Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.
Published by: Palgrave Macmillan
Publication Date: 2014-12-04
Format: Paperback
ISBN-13: 9781349478705
DOI: 10.1057/9781137374288
Dimensions: 216cm x140cm
Pages: 263