Business in the Digital Economy: Myths, Misconceptions and Methods

Finlay, S.

This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-01-01

Format: Paperback

ISBN-13: 9781349478682

DOI: 10.1057/9781137379283

Dimensions: 235cm x155cm

Pages: 260