Humanism in Business Series

Varey, R.; Pirson, M.

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-11-20

Format: Paperback

ISBN-13: 9781349469642

DOI: 10.1057/9781137353290

Dimensions: 216cm x140cm

Pages: 284