{"product_id":"9781349464883","title":"How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success","description":"\u003ch1\u003eHow to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success\u003c\/h1\u003e \u003ch2\u003eFlores, L.\u003c\/h2\u003e \u003cp\u003eMeasuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-01-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349464883\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137340696\u003c\/p\u003e \u003cp\u003eDimensions: 229cm x152cm\u003c\/p\u003e \u003cp\u003ePages: 255\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431456293004,"sku":"9781349464883","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349464883.jpg?v=1775889159","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349464883","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}