{"product_id":"9781349464869","title":"Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth","description":"\u003ch1\u003eMaking the Compelling Business Case: Decision-Making Techniques for Successful Business Growth\u003c\/h1\u003e \u003ch2\u003eMessner, W.\u003c\/h2\u003e \u003cp\u003eProviding the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-01-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349464869\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137340573\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 431\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431456161932,"sku":"9781349464869","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349464869.jpg?v=1775889150","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349464869","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}