{"product_id":"9781349463176","title":"CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects","description":"\u003ch1\u003eCRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects\u003c\/h1\u003e \u003ch2\u003ePerna, A.; Baraldi, E.\u003c\/h2\u003e \u003cp\u003eCRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-03-28\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349463176\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137335661\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 249\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431168950412,"sku":"9781349463176","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349463176.jpg?v=1775881135","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349463176","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}