{"product_id":"9781349461943","title":"Beyond the Business Plan: 10 Principles for New Venture Explorers","description":"\u003ch1\u003eBeyond the Business Plan: 10 Principles for New Venture Explorers\u003c\/h1\u003e \u003ch2\u003eBridge, S.; Hegarty, C.\u003c\/h2\u003e \u003cp\u003eThis insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-01-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349461943\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137332875\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 275\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431456358540,"sku":"9781349461943","price":29.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349461943.jpg?v=1775889164","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349461943","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}