{"product_id":"9781349452033","title":"Marketing in Context: Setting the Scene","description":"\u003ch1\u003eMarketing in Context: Setting the Scene\u003c\/h1\u003e \u003ch2\u003eHackley, Chris\u003c\/h2\u003e \u003cp\u003eThe best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-01-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349452033\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137297112\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 230\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431279181964,"sku":"9781349452033","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349452033.jpg?v=1775883783","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349452033","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}