The Academy of International Business

Cook, Gary; Johns, Jennifer

Presents papers which grapple with some of the most important developments and challenges in International Business, both for the firms who must fashion strategy within a rapidly changing world economic order and researchers who seek to explain the nature of these shifts and how firms respond.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-03-01

Format: Paperback

ISBN-13: 9781349447176

DOI: 10.1057/9781137277503

Dimensions: 235cm x155cm

Pages: 267