The Social Media Manifesto

Hallam, Jed

The Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-01-01

Format: Paperback

ISBN-13: 9781349444571

DOI: 10.1057/9781137271426

Dimensions: 216cm x140cm

Pages: 163