Managing Green Issues

Curtin, T.

The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.

Details

Published by: Palgrave Macmillan

Publication Date: 2000-01-01

Format: Paperback

ISBN-13: 9781349422968

DOI: 10.1057/9780230509290

Dimensions: 216cm x140cm

Pages: 205