Global Strategies and Local Realities: The Auto Industry in Emerging Markets

Humphrey, J.; Lecler, Y.; Salerno, M.

This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.

Details

Published by: Palgrave Macmillan

Publication Date: 2000-01-01

Format: Paperback

ISBN-13: 9781349422500

DOI: 10.1057/9780333977712

Dimensions: 216cm x140cm

Pages: 272