{"product_id":"9781349368440","title":"Building Brand Authenticity: 7 Habits of Iconic Brands","description":"\u003ch1\u003eBuilding Brand Authenticity: 7 Habits of Iconic Brands\u003c\/h1\u003e \u003ch2\u003eBeverland, M.\u003c\/h2\u003e \u003cp\u003eThe projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2009-10-22\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349368440\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230250802\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 219\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431275413644,"sku":"9781349368440","price":107.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349368440.jpg?v=1775883654","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349368440","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}