{"product_id":"9781349367863","title":"Surfing the Global Tide: Automotive Giants and How to Survive Them","description":"\u003ch1\u003eSurfing the Global Tide: Automotive Giants and How to Survive Them\u003c\/h1\u003e \u003ch2\u003eWynn-Williams, M.\u003c\/h2\u003e \u003cp\u003eCar manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2009-04-22\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349367863\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230233591\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 271\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47679368265868,"sku":"9781349367863","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349367863.jpg?v=1776571551","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349367863","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}