{"product_id":"9781349364176","title":"Luxury Online: Styles, Systems, Strategies","description":"\u003ch1\u003eLuxury Online: Styles, Systems, Strategies\u003c\/h1\u003e \u003ch2\u003eOkonkwo, Uché\u003c\/h2\u003e \u003cp\u003eThis new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-02-26\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349364176\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230248335\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 360\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":45606042927244,"sku":"9781349364176","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349364176.jpg?v=1775889504","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349364176","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}