Public Relations for Asia

Morris, T.; Goldsworthy, S.

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.

Details

Published by: Palgrave Macmillan

Publication Date: 2007-10-25

Format: Paperback

ISBN-13: 9781349361908

DOI: 10.1057/9780230583450

Dimensions: 235cm x155cm

Pages: 234