{"product_id":"9781349360628","title":"Contemporary Thoughts on Corporate Branding and Corporate Identity Management","description":"\u003ch1\u003eContemporary Thoughts on Corporate Branding and Corporate Identity Management\u003c\/h1\u003e \u003ch2\u003eMelewar, T.; Karaosmanoglu, E.\u003c\/h2\u003e \u003cp\u003eA new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2008-10-23\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349360628\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230583221\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 230\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431250739340,"sku":"9781349360628","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349360628.jpg?v=1775882003","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349360628","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}