Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

Schwarzkopf, S.; Gries, R.

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-08-20

Format: Paperback

ISBN-13: 9781349359554

DOI: 10.1057/9780230293946

Dimensions: 216cm x140cm

Pages: 293