{"product_id":"9781349354085","title":"International Marketing in the Network Economy: A Knowledge-Based Approach","description":"\u003ch1\u003eInternational Marketing in the Network Economy: A Knowledge-Based Approach\u003c\/h1\u003e \u003ch2\u003eKohlbacher, F.\u003c\/h2\u003e \u003cp\u003eThe capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting \u0026amp; Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2007-10-23\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349354085\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230288362\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 254\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":44317681942668,"sku":"9781349354085","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349354085.jpg?v=1775881131","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349354085","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}