Competitive Identity: The New Brand Management for Nations, Cities and Regions

Anholt, Simon

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Details

Published by: Palgrave Macmillan

Publication Date: 2016-08-27

Format: Paperback

ISBN-13: 9781349352432

DOI: 10.1057/9780230627727

Dimensions: 229cm x152cm

Pages: 147