{"product_id":"9781349351541","title":"Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web","description":"\u003ch1\u003eTrust, Social Relations and Engagement: Understanding Customer Behaviour on the Web\u003c\/h1\u003e \u003ch2\u003ePadua, D.\u003c\/h2\u003e \u003cp\u003eExplains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-07-31\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349351541\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230391253\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 231\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47678692851852,"sku":"9781349351541","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349351541.jpg?v=1776566429","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349351541","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}