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Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti.
Published by: Palgrave Macmillan
Publication Date: 2012-11-30
Format: Paperback
ISBN-13: 9781349351053
DOI: 10.1057/9780230389113
Dimensions: 216cm x140cm
Pages: 348