Ethics in Marketing and Communications: Towards a Global Perspective

McKinley, M.

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-12-13

Format: Paperback

ISBN-13: 9781349347513

DOI: 10.1057/9780230367142

Dimensions: 216cm x140cm

Pages: 130