Retail Internationalization in China: Expansion of Foreign Retailers

Siebers, L. Qixun

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-07-19

Format: Paperback

ISBN-13: 9781349332816

DOI: 10.1057/9780230313729

Dimensions: 235cm x155cm

Pages: 208