International Management Knowledge: How Green Transformation Boosts Business

GmbH, Roland Berger Strategy Consultants

Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanization. It is driving the transformation of existing businesses and changing the way customers and suppliers act, forcing them to rethink their business strategy.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-01-01

Format: Paperback

ISBN-13: 9781349330560

DOI: 10.1057/9780230303874

Dimensions: 229cm x152cm

Pages: 269