Rethinking Rational Choice Theory: A Companion on Rational and Moral Action

de Jonge, Jan

The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-01-01

Format: Paperback

ISBN-13: 9781349325535

DOI: 10.1057/9780230355545

Dimensions: 216cm x140cm

Pages: 355