Advertising to Children: New Directions, New Media

Blades, M.; Oates, C.; Blumberg, F.; Gunter, B.

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Details

Published by: Palgrave Macmillan

Publication Date: 2016-08-27

Format: Paperback

ISBN-13: 9781349321704

DOI: 10.1057/9781137313256

Dimensions: 216cm x140cm

Pages: 265