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This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
Published by: Palgrave Macmillan
Publication Date: 2010-12-08
Format: Paperback
ISBN-13: 9781349319176
DOI: 10.1057/9780230304017
Dimensions: 216cm x140cm
Pages: 351