{"product_id":"9781349317134","title":"Revenue Management: A Practical Pricing Perspective","description":"\u003ch1\u003eRevenue Management: A Practical Pricing Perspective\u003c\/h1\u003e \u003ch2\u003eYeoman, I.; McMahon-Beattie, U.\u003c\/h2\u003e \u003cp\u003ePricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-12-08\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349317134\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230294776\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 273\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":44317687087244,"sku":"9781349317134","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349317134.jpg?v=1776566682","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349317134","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}