The Academy of International Business

Dimitratos, P.; Jones, M.

International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-02-12

Format: Paperback

ISBN-13: 9781349314607

DOI: 10.1057/9780230278028

Dimensions: 235cm x155cm

Pages: 333