{"product_id":"9781349306367","title":"How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding","description":"\u003ch1\u003eHow to Brand Nations, Cities and Destinations: A Planning Book for Place Branding\u003c\/h1\u003e \u003ch2\u003eMoilanen, T.; Rainisto, S.\u003c\/h2\u003e \u003cp\u003eUsually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2008-12-15\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349306367\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230584594\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 202\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47415378575500,"sku":"9781349306367","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349306367.jpg?v=1775850508","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349306367","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}