{"product_id":"9781349302604","title":"Pricing Perspectives: Marketing and Management Implications of New Theories and Applications","description":"\u003ch1\u003ePricing Perspectives: Marketing and Management Implications of New Theories and Applications\u003c\/h1\u003e \u003ch2\u003eRothenberger, S.; Siems, Florian\u003c\/h2\u003e \u003cp\u003eThe world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2008-11-03\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349302604\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230594890\u003c\/p\u003e \u003cp\u003eDimensions: 229cm x152cm\u003c\/p\u003e \u003cp\u003ePages: 230\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47679057887372,"sku":"9781349302604","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349302604.jpg?v=1776569430","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349302604","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}