{"product_id":"9781349299782","title":"Wonder Woman: Marketing Secrets for the Trillion Dollar Customer","description":"\u003ch1\u003eWonder Woman: Marketing Secrets for the Trillion Dollar Customer\u003c\/h1\u003e \u003ch2\u003eEllwood, I.; Shekar, S.\u003c\/h2\u003e \u003cp\u003eWomen are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-02-02\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349299782\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230594036\u003c\/p\u003e \u003cp\u003eDimensions: 229.0cm x152.0cm\u003c\/p\u003e \u003cp\u003ePages: 240.0\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":44752385212556,"sku":"9781349299782","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349299782.jpg?v=1762352426","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349299782","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}