Join our mailing list
Get exclusive deals and learn about new products!
Reliable shipping
Flexible returns
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
Published by: Palgrave Macmillan
Publication Date: 2006-10-12
Format: Paperback
ISBN-13: 9781349280223
DOI: 10.1057/9780230579484
Dimensions: 235cm x155cm
Pages: 241