Successful Social Media and Ecommerce Strategies in the Wine Industry

Sznolnoki, Gergely; Thach, Liz; Kolb, Dani

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-12-21

Format: Hardcover

ISBN-13: 9781137602978

DOI: 10.1057/9781137602985

Dimensions: 216.0cm x140.0cm

Pages: 168.0