{"product_id":"9781137587411","title":"Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability","description":"\u003ch1\u003eEco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability\u003c\/h1\u003e \u003ch2\u003eReyes-Mercado, Pável\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough\na comprehensive analysis of cognitive factors and eco-innovation attributes,\nthis book provides an understanding into why and how renewable energy\ntechnologies are adopted in an emerging market. Drawing on theories such as\ntheory of reasoned action and theory of planned behaviour, \u003ci\u003eEco-Innovations in Emerging Markets \u003c\/i\u003eproposes an extended cognitive\nmodel to analyse consumer behaviour in this area. Through the use of advanced\nstatistical techniques such as Partial Least Squares, the book presents empirical\ndata and discusses the implications they pose for policy makers and corporate\nmanagers. \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-06-15\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137587411\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/978-1-137-58742-8\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 131\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":44753242161292,"sku":"9781137587411","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137587411.jpg?v=1775963404","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137587411","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}