Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability

Reyes-Mercado, Pável

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers. 

Details

Published by: Palgrave Macmillan

Publication Date: 2016-06-15

Format: Hardcover

ISBN-13: 9781137587411

DOI: 10.1057/978-1-137-58742-8

Dimensions: 210cm x148cm

Pages: 131