{"product_id":"9781137580283","title":"Palgrave Studies in Political Marketing and Management: Campaigning and Governing in Australian Politics","description":"\u003ch1\u003ePalgrave Studies in Political Marketing and Management: Campaigning and Governing in Australian Politics\u003c\/h1\u003e \u003ch2\u003eDowner, Lorann\u003c\/h2\u003e \u003cp\u003ePolitical Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-12-03\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137580283\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137580290\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 146\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47192174329996,"sku":"9781137580283","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137580283.jpg?v=1775056487","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137580283","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}