Palgrave Studies in Political Marketing and Management: Campaigning and Governing in Australian Politics

Downer, Lorann

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-12-03

Format: Hardcover

ISBN-13: 9781137580283

DOI: 10.1057/9781137580290

Dimensions: 216cm x140cm

Pages: 146